Fantastic – Louis Vuitton SS26

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Inspiration_« Le Dernier Musée » by Brian Gysin

Archive_Renzo Piano + Richard Rogers

Inspiration_Drawing from the Renzo Piano + Richard Rogers

Inspiration_ Gyan Chauper Game

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Project:

Louis Vuitton SS26

Sector:

Fashion Show

Category:

Art Direction, Film Direction

Note:

"⁠First collaboration with the House of Louis Vuitton."

Note:

"⁠The Men’s collection, designed by Pharrell Williams, was presented on the Piazza in front of the Centre Pompidou."

Note:

"The scenography, imagined by Studio Mumbai, featured hand-painted snakes winding across a giant rendition of the traditional Indian game Gyan Chauper. The game board, echoing Louis Vuitton’s iconic checkerboard motif, served as a runway and guided the models’ path. The ladders, integral to the game, also appeared on the façade of the Centre Pompidou, creating a poetic dialogue between tradition, fashion, and architecture"

Note:

"We based our conceptual approach trying to mimic the reptile perception and movements."

Note:

"We deployed 10 cameras to capture the show, translating the eye and vision of the reptile through our direction and framing."

Note:

"⁠We directed: The empty set, the main show film, and “Key Look” capsules."

Note:

"⁠For the key looks capsules, we used a robotic arm to highlight each silhouette with precision and fluidity."

Note:

"For the first time ever, the main film captured a live fashion show using a robot motion arm."

Louis Vuitton SS26

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